Communications to Bridge Divides
This episode of Mission Forward is sponsored by Unit of Impact, a powerful new platform created for small businesses interested in measuring and sharing their social and environmental impact. Listen in for a brief interview with co-founder Polina Pinchevsky at the end of this week’s show. For listeners of Mission Forward, visit https://unitofimpact.com and start a free trial with 20% off any annual plan and enter the promo code EARLYBIRD2022 at checkout. Offer good through December 31, 2022.
Michael Gordon Voss is publisher at Stanford Social Innovation Review (SSIR), and this week’s conversation is all about trust.
See, Micheal has spent the last few decades building relationships of trust between his publications and his reading public. That experience has made him an expert in a few key areas we’re eager to explore this week. What is the role of curation when it comes to using news and information in building and maintaining trust with your audience? How does the broader social sharing economy impact our ability to impact change? What is the value of a publication in an information economy that is so challenged for trust between publisher and reader right? We explore those areas and more this week.
A little about Michael: before joining SSIR, Michael was Vice President, Associate Publisher, Business Development & Marketing for Scientific American, based in New York City, where he drove commercial marketing and brand strategy, strategic partnerships, sponsorships, and new product development. His career in digital and traditional media has spanned nearly two decades and a wide array of titles and companies, including Newsweek, Meredith Corporation, and George magazine.
Over the course of the show, we make reference to a few stories that make for appropriate follow-up from the pages of SSIR.
- “Change is Worth the Risk” by Mauricio Miller
- “The Four Principles of Purpose-Driven Board Leadership” by Anne Wallestad
- “The Next 10 Years of Impact Investment” by Yasemin Saltuk Lamy, Christina Leijonhufvud & Nick O’Donohoe
- “Coming Together from a Place of Strength, Not Weakness” by Carrie Fox
If you’ve never had the opportunity to hear from Michael directly, we’re honored and thrilled to bring him to you this week. His work is the foundation for thought-provoking exploration for our growth as communicators while guiding organizations to move their missions forward. Our great thanks to Michael for joining us this week on the show.
- (00:00) – Sponsor: Unit Of Impact – Promo Code EARLYBIRD2024
- (00:42) – Welcome to Mission Forward
- (02:17) – Introducing Michael Gordon Voss
- (08:09) – Understanding Social Innovation
- (11:00) – Weighing in on “Expertise”
- (13:57) – Innovation Across Communities
- (20:51) – Communications Challenges
- (26:40) – Measuring Impact
- (31:36) – Finding Hope
- (35:33) – Learn More
- (36:56) – Special Interview: Unit of Impact
This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.
Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.