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Communications to Power Public Opinion


If you’re a regular listener to this show, you know that our conversations run the gamut; from interpersonal communications to corporate communications, we’re interested in communications that change lives. Today on the show, we’re going even bigger. 

Jeff Caporizzo is Senior Partner and Executive Creative Director at ICF Next, an agency dedicated to “Next-level participation.” That sounds like a big promise in today’s connected communications economy, but take a look at some of their work, and you’ll see just how action backs the language. 

Jeff joins Carrie Fox today to talk about the power of mass communications and advertising to inform viewpoints, behaviors, and narratives and even disrupt false or negative narratives. No time like the present, right?

Jeff is a creative storyteller. He has used his craft for good over the years, and in campaign after campaign, he’s helped his clients grow through challenging — even uncomfortable — lessons about how they use language, image, and spokesvoices to tell the stories of their brands for the better. 

So, welcome to this conversation about messaging, power, and justice, all seen through the lens of the ad. Thanks to Jeff for his time and contribution to this conversation. We can’t wait to see what he creates next.

  • (00:00) – Welcome to Mission Forward
  • (01:18) – Introducing Jeff Caporizzo
  • (10:42) – Understanding Design and How it can Change Narrative
  • (13:54) – Designing Across Cultures
  • (17:30) – Finding Your Spokesperson
  • (25:38) – Power of Real Voices
  • (27:38) – Finding Hope

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.