Subscribe to the show in Apple Podcasts, Spotify, or anywhere else you find your favorite podcasts!

How to Build Community, Inside the Box with Lisa Snowden

What happens when a community refuses to let its story be told from the outside in? In this conversation, Carrie Fox sits down with Lisa Snowden, Editor-in-Chief of Baltimore Beat, to explore what it means to build journalism a business model and an act of community care. Born out of the ashes of the Baltimore City Paper and shaped by the unrest following Freddie Gray’s death, Baltimore Beat has never been about neutrality—it has been about presence, about listening, and about amplifying voices too often ignored.

Lisa traces her journey from courtroom reporter to newsroom leader, revealing how perspective and personal truth can reshape the role of journalism itself. She describes the radical choices that have guided the Beat: shifting from for-profit to nonprofit after early financial collapse, accepting a transformative million-dollar grant at the height of the pandemic, and creating “beat boxes” that don’t just hold newspapers but double as neighborhood resource hubs. Inside those boxes, you’ll now find Narcan, notebooks, water bottles, or even hand warmers—small objects that together become an expression of community solidarity.

Even the act of delivering the paper has become something larger than distribution. By replacing outside delivery contractors with local community members—drivers who know every street and corner—the Beat stumbled into a model of journalism that is participatory, intimate, and trusted. Today, those same drivers are welcomed by shopkeepers and seniors waiting for the latest issue, reinforcing a sense of belonging that no algorithm or national newsroom can replicate.

What emerges from Lisa’s story is a portrait of local journalism as a lifeline. In her telling, journalism cannot be sterile or detached. It must be human. It must show up. And in the Beat’s case, it must be willing to save lives, as when a box outside their office provided the Narcan that brought a neighbor back from an overdose. This is the work of journalism that doesn’t just inform a city—it sustains it. And it is proof that local news is not dying, but thrives in reinventing itself as the heartbeat of a community.

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they’re all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.