The most compelling stories for social change break stereotypes and build new ways for us to understand issues and each other. Start by looking for stereotypes in your communications, and then practice some reframing. As we learn this week, the story will be even better as a result.

This week’s essay comes from the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights directly to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.