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Purpose Under Pressure • Finding The Words

Twenty-one years ago, when I started my first communications firm, a mentor offered a warning I’ll never forget: “Starting a firm focused on nonprofits is bound to fail. There won’t be enough work to sustain you.”

Twenty-one years later, and we’re still here.

This short-form episode is part of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights directly to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they’re all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.