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Building a Better Tomorrow with Mars Inc.

Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.

This purpose comes to life through the company’s Sustainable in a Generation Plan, which focuses on a healthy planet, thriving people, and nourishing wellbeing; through its four subsidiaries — Petcare, Mars Wrigley, Food, and Edge; and through many of its brands. To talk about Mars’ purpose, Purpose 360 welcomed Andy Pharoah, VP Corporate Affairs and Sustainability at Mars. 

Listen for Andy’s insights on:

  • The interrelationship between the Mars Compass and Five Principles, and how they jointly guide decision-making at all levels of the organization.
  • How Mars is putting purpose at the center of long-term business strategy and R&D to transform supply chains and operations to be more sustainable, while creating healthier products.
  • Why and how Mars committed $1b+ in the Sustainable Generation Plan to put its “purpose into practice” and help billions of people around the world. 

Links & Notes

  • (00:00) – Welcome to Purpose 360 – Andy Pharoah from Mars Inc.
  • (04:32) – The Numbers
  • (05:08) – Andy’s Background & the Evolution of Purpose
  • (07:50) – Mars’ Purpose Statement
  • (09:35) – Examples in Action
  • (12:09) – Discovery of Their Purpose Statement
  • (15:57) – Mars’ Five Principles
  • (18:09) – Finding Solutions
  • (19:17) – Sustainability Plan
  • (25:05) – Mars Family Involvement
  • (26:49) – The Mars Compass
  • (31:52) – Black Lives Matter and Uncle Ben’s
  • (36:41) – Pet Care Successes
  • (40:54) – Andy’s Favorite Brands
  • (42:58) – Andy’s Insights Into Purpose
  • (44:38) – Focus Groups
  • (46:01) – Last Thoughts
  • (47:39) – Closing

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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