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The Logistics of Purpose with Lineage Logistics

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond.
Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:

  • How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tables
  • How purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners 
  • How Lineage leverages its purpose and capabilities to tackle a massive social problem: food waste
  • The impact of purpose on recruiting and talent retention, as well as employee engagement

Links & Notes

  • (00:00) – Welcome to Sean & Megan from Lineage Logistics
  • (04:37) – Sean’s & Megan’s Journey to Lineage Logistics
  • (10:07) – Creating a Culture
  • (13:59) – Finding Their Purpose
  • (16:28) – Employee Excitement
  • (19:39) – Purpose in Recruitment
  • (22:13) – Recognition
  • (23:11) – Unlocking Employee Potential
  • (27:00) – COVID-19 & Lineage Logistics
  • (35:00) – Greg’s Videos
  • (37:00) – Servant Leadership
  • (39:33) – Turning the Org Chart on Its Head
  • (40:47) – Growing Through Acquisition
  • (45:36) – Key Insights About Developing Your Purpose
  • (51:34) – Final Words

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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