Would you sacrifice more than a billion dollars in sales to do the right thing for people’s health and wellness? That’s the decision CVS Health made in 2014 when the company removed tobacco products from all stores nationwide.
CVS made this decision because selling tobacco products was at odds with its vision to become a healthcare company with the distinct purpose to help people on their path to better health. Eileen Howard Boone, SVP of Corporate Social Responsibility & Philanthropy at CVS Health and President, CVS Health Foundation, joined Purpose 360 to talk about this bold decision as well as the company’s focused approach to social impact and how their compelling purpose drives the company forward.
Listen for Eileen’s insights on:
- The “extraordinary courage” behind the decision to remove tobacco products—and how that decision was made
Finding an authentic purpose, and then leveraging it to lead change in the rapidly-evolving and increasingly competitive healthcare industry
Finding mission-driven partners and building sustainable, long-term relationships
Merging social impact commitments following CVS Health’s acquisition of Aetna
Resources + links
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.
Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.