Pete and Gerry’s wants you to believe in what you buy
Happy chickens are Pete and Gerry’s north star.
You’ve likely seen the organic egg brand in your local supermarket dairy aisle. And if you haven’t tried the eggs, add them to your shopping list.
Pete and Gerry’s, through a network of 40+ independent family farmers, produces free-range, organic, Certified Humane® eggs. Passed down through three generations, the enterprise puts the health of its hens—and its customers—above all else. In this episode, CEO Jesse Laflamme shares the Pete and Gerry’s story and how purpose helped the company navigate shifting consumer-food relationships, the rise of factory farming, and animal welfare challenges.
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.
Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.