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Purpose 360 episode 138

Extending the ESG and CSR Strategy with ACCP

As the economy pressures companies to tighten their budgets, more ESG and CSR leaders are having to prove why their initiatives should remain a priority. Claims of “woke capitalism” from political leaders and a lack of internal consensus on ESG’s importance only complicate the situation.

ESG and CSR leaders are not alone, though. For 18 years, the Association of Corporate Citizenship Professionals (ACCP) has provided a network of support and resources to help professionals advocate for investment in ESG/CSR initiatives. ACCP cultivates inclusive peer communities to help members create a more equitable, sustainable, and prosperous society through corporate commitments.

To share more about ACCP’s work – and the state of ESG and CSR today – we invited Carolyn Berkowitz, President and CEO at ACCP, to the show. 

Listen for insights on:

  • The difference between ESG and CSR
  • How to help educate colleagues in different departments about the importance of ESG/CSR
  • How to measure the “S” in ESG and extend it to corporate strategy
  • When companies should publicly engage in ESG issues
  • The skills needed for CSR employees today 

Resources + Links:

  • (00:00) – Welcome to Purpose 360
  • (00:13) – Carolyn Berkowitz • ACCP
  • (01:16) – Carolyn’s Background
  • (02:00) – Who Is ACCP?
  • (02:26) – Generosity
  • (03:34) – Why Become a Member?
  • (05:21) – CSR and ESG
  • (08:47) – Who’s Doing It Well
  • (14:16) – Challenges
  • (16:12) – Dealing With 2023
  • (20:20) – Measure the S
  • (22:34) – Employee Turnover Metrics
  • (24:35) – DEI
  • (27:37) – Dealing with Woke Capitalism
  • (30:35) – Communication Practices
  • (31:43) – Skills
  • (33:53) – Last Thoughts
  • (34:41) – Wrap Up

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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