No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.
That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.
Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Listen for insights from Jim on:
- How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
- Why organizations require executive leader buy-in and commitment to live their purpose.
- How employee engagement and storytelling drive authenticity and trust in purpose.
- If you can’t live and be your purpose, then you should move on from it.
Links & Notes
- About ScottsMiracle-Gro
- Jim King on LinkedIn
- GroMoreGood
- Associates on GroMoreGood Everywhere
- [Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHE
- ScottsMiracle-Gro Campus
- (00:00) – Welcome to Purpose 360
- (00:42) – Jim King from ScottsMiracle-Gro
- (05:29) – Evolved Purpose
- (08:04) – Actions to Embed Their Purpose
- (09:35) – Predictive Analytics
- (11:23) – Feeling Good About a Brand
- (13:58) – Growth
- (15:48) – GroMoreGood
- (17:42) – Employees
- (21:01) – The Pandemic
- (25:03) – Initiatives
- (28:18) – Learning by Listening
- (33:55) – Gro1000
- (35:56) – Being Embedded
- (38:00) – HeadStart
- (38:45) – Partnerships
- (41:16) – The Journey for Your Own Purpose
- (43:24) – Insights Regarding Embedding
- (44:48) – Last Thoughts & Wrap-Up
