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Investing in Sustainability-First Consumer Brands with The Craftory • Purpose 360 • Episode 196

Investing in Sustainability-First Consumer Brands with The Craftory

Changemakers from One Young World Series

Host Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights into The Craftory’s approach to funding purpose-led brands that embed sustainability and social impact at their core. He discusses the evolution of consumer consciousness, the challenges of scaling ethical brands, and the importance of integrating responsible practices into a company’s DNA rather than treating them as a marketing afterthought. For young changemakers, he emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses that drive meaningful impact.

This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.

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Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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