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Talking Leadership, Reinvention, and Entrepreneurship with Dorie Clark

Dorie Clark believes the best ideas win, not the loudest voices.

Unfortunately, we live in a society where those loud voices are often the ones that come out on top. That’s why Dorie has made it her purpose to help individuals and companies find ways to get their messages heard in an increasingly noisy and crowded environment.

Dorie is an author, thought leader, and part-time professor at the business schools of Duke and Columbia universities. She’s also a believer in the power of purpose to drive reinvention and growth, both personally and professionally. (And, we might add, the #1 Communication Coach in the World and one of the Top 50 Business Thinkers in the World.)

Listen for a fascinating conversation that covers Dorie’s insights on:

What it really means to reinvent yourself—personally, professionally, or as a company—and why it’s such an important process.
How clarity in identity, messaging, and presentation are critical to reinvention—even if an individual or brand doesn’t yet have all the answers.
How to navigate today’s content ecosystems (think: social media, conferences, publications, and more) so that your or your organization’s ideas and voice break through.

Links & Notes

(00:00) – Welcome to Purpose 360
(00:45) – Introduction to Dorie Clark
(02:38) – Who Is Dorie Clark?
(03:16) – Dorie’s Purpose
(05:33) – Reinventing Herself
(07:52) – When to Reinvent
(10:31) – Investigating Potential Passions
(12:00) – Finding the Perfect Fit
(13:34) – Refining Your Skills
(15:20) – Finding a Mentor
(16:55) – Crafting Your Narrative
(18:22) – Introducing the New You
(20:24) – Leveraging the New You
(22:18) – Winning Over Previous Friends & Colleagues
(24:20) – Validators
(26:18) – Deciding on Your Content
(30:06) – Unpacking ‘Interesting’
(31:55) – The Numbers
(34:43) – Benefits for an Organization to Encourage Employees to Find Their Own Purpose
(36:19) – Message to the Younger You
(38:09) – Knowing Your a Success
(38:34) – Top Three Insights
(41:33) – Wrapping Up

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Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.