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TCS’s Balaji Ganapathy on Harnessing Purpose, People, and Technology

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.

Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.

Listen for Balaji’s insights on:

Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR efforts
The power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problems
How purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the world
Why Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them today

Links & Notes

(00:00) – Welcome to Purpose360
(01:02) – Balaji Ganapathy from TCS
(05:37) – Harnessing the Power of People, Purpose, & Technology
(07:41) – Purpose Is the New Technology
(10:52) – TCS’s Ethos & Values
(13:39) – The Best of TCS
(16:42) – Value in Initiatives & Employees
(23:09) – Recruiting & Retention
(28:46) – Employees as Societal Champions
(31:50) – TCS Response to the Pandemic
(37:25) – Taking On the New York Marathon
(40:51) – Employee Volunteerism
(44:29) – Community Engagement
(45:32) – Who He Admires
(48:03) – Team Size Around the Globe
(48:48) – Three Trends Shaping Our Practice in This Space
(51:28) – Wrap-Up

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Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.