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Patient Acquisition is Broken: Here’s What’s Actually Working in 2026

Patient acquisition in 2026 isn’t broken because patients have disappeared — it’s broken because most clinics are still running a 2018 playbook in a market that has moved on. In this episode, Leisa Krauss breaks down exactly what’s changed and what to do about it.

She introduces the 2026 Buyer Frame: the three lenses — experience, results, and value — through which today’s more informed, more selective patient evaluates a clinic before she ever reaches out. From there, Leisa walks through the three acquisition channels that should be working together in every practice right now: business-to-business partnerships built on borrowed trust, advertising systems designed to convert rather than just attract, and a fully connected marketing ecosystem where operations and outreach function as one.

She also covers Ageless AI, a newly launched consultation and acquisition tool, and how it fits alongside RepeatMD as a retention platform — and why the clinics building these connected systems are pulling ahead.

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Cut through the noise with The Scalpel of Truth. Host Leisa Krauss offers raw, actionable advice to help you grow your aesthetics business. Superfans can join ‘Club Bitchacho’ to unlock private feeds, early access, and bonus episodes.