Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch’n Beautician.

Patient Acquisition is Broken: Here’s What’s Actually Working in 2026

The patients are out there, they’re informed, and they’re spending — but if your acquisition strategy hasn’t evolved past Instagram posts and discounts, you’re already invisible to them. Leisa Krauss breaks down the 2026 Buyer Frame and the three acquisition channels that separate the practices scaling right now from the ones still wondering where their patients went.

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Come in to Club Bitchacho for the Exclusives...

Welcome to Club Bitchacho! Become a member and gain early access to episodes, bonus content and interviews, and much more to come. As a member, help shape the tools and resources you would like to learn and benefit from Leisa’s expertise with more direct access to the Bitch’n Beautician herself. Most of all, know you’re supporting the production of this podcast and guaranteeing a long and thriving run. 

Welcome to the Club!

Leisa Krauss has been in the medical aesthetic industry for over 25 years – bringing honesty, expertise, humour, and a plethora of industry skills to both her patients and her clients. She’s worked alongside and assisted top Laser Surgeons, Aesthetic Physicians, and leading Dermatologists. She’s held positions in almost every area of the industry including Laser Technician & Physician Assistant, Clinical Educator, Laser Program Development, Sales, Management, and most recently Clinic Mergers & Acquisitions. 

During her career she’s treated thousands of patients, worked with hundreds of clinics, and managed numerous aesthetic teams. Leisa started Vanity Empire Consulting Inc. in 2013 and is passionate and obsessed with supporting her clients in building highly successful and profitable cosmetic practices. 

You may recognize her from her educational and no-BS posts on instagram or from the new hit podcast, The Scalpel of Truth!

Her clients call her Lees (Lease) but she’s better known as “The Bitch’n Beautician.”

Patient Acquisition is Broken: Here’s What’s Actually Working in 2026

The patients are out there, they’re informed, and they’re spending — but if your acquisition strategy hasn’t evolved past Instagram posts and discounts, you’re already invisible to them. Leisa Krauss breaks down the 2026 Buyer Frame and the three acquisition channels that separate the practices scaling right now from the ones still wondering where their patients went.

Listen Now »

The Modern Practice: The Patient Has Changed But Have You?

The patient of 2026 isn’t guessing — they’re choosing, and they’re choosing the clinic that makes them feel most confident long before the appointment is booked. Leisa Krauss breaks down the five non-negotiables today’s patients expect, and why missing even one of them is quietly costing your clinic revenue every single day.

Listen Now »

Complete Archive: The Scalpel of Truth

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