The 95th Percentile — Guest Maria Ogneva from Attensity
This week on the show, Maria Ogneva, director of social media for Attensity, joins us to talk social CRM. Learn how to build a rock solid editorial campaign based on social data, and engage with your publics at a whole new level online.
Spider-Man’s Dilemma — Guest Frederick Van Johnson from Mediabytes Marketing
Our guest on the show this week is Frederick Van Johnson, founder of Mediabytes Marketing and host of the popular show “This Week in Photography” on the TWiT Network. Frederick shares his insights on engagement and community-building as marketers struggle to keep up with new tools.
Who needs real news? — Guest Andrew Sinkov from Evernote
Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead.
Appy in the Dirty-Dirty — Guest Brian Dominguez from AT&T Mobility
Our guest this week on the show is AT&T Mobility’s Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds.
What’s the opposite of Facebook? — Guest Sean O’Driscoll from Ant’s Eye View
Our guest on the show this week is Sean O’Driscoll from Ant’s Eye View. He takes us on a whirlwind tour of media metrics and measuring the performance of your social media effort and expense.
The Arbiters of Funny — Cheezburger CTO Scott Porad
Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be… you. will. be.
When Father is Disappointed — Guest Jake Poinier from BoomVang Creative
Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a “Vang” is.
On the Poor Boat — Guest Dave Olsen from HootSuite
Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.
Boots on the Ground at SxSW Interactive with Dave Olsen and John Biehler
Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler.
Appropriate Dogs for Evil-Doers — Guest Chris Krueger
Our guest on the show this week is Chris Krueger. Chris is an experiential marketing pro specializing in large-scale events for big brands. From Gatorade to NASCAR, Krueger shares his experience and impressions on social branding, metrics, and just how in-touch the big brands really are with emerging trends.