What happens when the most celebrated global event collides with the relentless march of technology? What happens when nostalgia faces off against innovation, and the desires of everyday people clash with the heavy hand of corporate control?
In this sprawling episode of The Naked Marketers, Pete and Dane dive deep into the tangled web of the 2012 London Olympics—a spectacle of awe, tradition, and controversy. From the dazzling opening ceremonies directed by Danny Boyle to the frustrations of NBC’s broadcast delays and restrictive streaming policies, this conversation explores how our modern appetite for immediacy and access butts heads with the carefully guarded gates of legacy media.
But it doesn’t stop there. The Olympics are just the beginning. Pete and Dane take a hard look at the broader implications: what do these frustrations say about how we consume media in the age of digital abundance? What lessons can be drawn for brands, sponsors, and developers fighting to capture our attention—and our loyalty?
Then, the conversation shifts to the tech world, as Apple’s Mountain Lion update becomes a surprising launchpad for a discussion about trust, control, and the power of ecosystems. Pete reveals how his behavior has irrevocably changed—he’s no longer buying apps outside the App Store. Dane questions whether Apple’s infamous walled garden is a blessing or a curse. And together, they ask: is convenience the new king?
From the bizarre brilliance of Old Spice ads to the uncanny failures of Apple’s new marketing, from HBO’s streaming strategy to the audacious possibilities of virtual Olympic tickets, Pete and Dane dissect the ways brands and platforms are shaping the future of how we connect, consume, and create.
What’s at stake is more than just software or sports. It’s about power and permission. It’s about how we trade freedom for simplicity, and what we gain—or lose—along the way.
Are we ready for what comes next?
