While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of integration. When these strategies work in harmony rather than competition, both programs can amplify each other’s success and create deeper donor relationships.
In this episode, Marcie Maxwell talks with Jamie Lamont, Vice President of Events at Sinai Health Foundation. With extensive experience in healthcare philanthropy, Jamie shares how Sinai has successfully bridged the traditional gap between major donor cultivation and community-driven fundraising, creating a collaborative approach that serves donors holistically.
Jamie discusses how breaking down internal silos has transformed their fundraising outcomes, from event ideation through execution. She explores how peer-to-peer events provide invaluable insights into donor motivations and preferences, intelligence that enhances major gift strategies. The conversation reveals practical approaches for fostering genuine partnership between teams and ensuring all fundraising efforts ladder up to mission-driven priorities.
Together, we’ll explore:
- Strategic integration of peer-to-peer and major gifts within hospital philanthropy programs
- Practical collaboration methods from event planning through donor stewardship and relationship building
- Leveraging event insights to inform broader philanthropic strategy and enhance donor engagement across all giving levels
Mentioned Links
https://www.sinaihealth.ca/foundation
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