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Confronting Societal Stigma Through P2P Fundraising with Shatterproof’s Shannon Greene

December 17, 2024

Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?

This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors.

You’ll also hear insights on:

Creating an engaging community experience
Equipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectively
Understanding a participant’s motivation and goals for their support

Mentioned Links

https://www.shatterproof.org/

http://shatterproofwalk.org/

On Facebook (@ShatterproofHQ), X (@shatterproofHQ), and Instagram (@weareshatterproof).

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Connect with Shannon

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Connect with the Peer-to-Peer Professional Forum

Navigating Crisis During Event Week with Lurie Children’s Ted McCartan

Casting A Wider Net For P2P Growth with the American Diabetes Association’s Megan Gavin

Mobilizing The Next Generation Of Fundraisers with the Canadian Cancer Society’s Laurie Benner

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.