In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term “Do It Yourself” fundraising may suggest a hands-off approach to organizers.
However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising events exhibit even greater passion and personal investment in our cause compared to participants in traditional walks, runs, and rides.
The most successful DIY programs in our field recognize the true value these fundraisers bring and prioritize building relationships and providing support to ensure their success.
In this episode, Marcie Maxwell of P2P Fundraising is joined by Becky Mitts, Vice President of Marketing, Communications, and Development at Ovarian Cancer Canada. Becky shares her team’s journey in understanding their DIY landscape, identifying opportunities and advocating for the prioritization of DIY within the organization. They delve into the challenges and outdated perspectives that often hinder organizations from developing a strategic DIY fundraising approach.
In this episode, we’ll also explore:
- Tips for overcoming technology challenges in DIY programs
- How DIY and traditional P2P programs can co-exist and complement each other
- How third-party fundraisers can serve as a testing ground for your organization
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