Managing volunteer leadership presents unique challenges, especially when your entire executive team changes annually. The most successful campaigns don’t just recruit great volunteers—they systematically develop them into unified, mission-driven teams that can execute at the highest level despite constant turnover.
In this episode, Marcie Maxwell talks with Suzanne Graney, Executive Director of Four Diamonds, the nonprofit behind Penn State’s Dance Marathon (THON). With years of experience leading one of the largest student-run philanthropies in the world, Suzanne shares how THON successfully onboards brand-new leadership teams each year and maintains momentum across a full campaign cycle.
Suzanne discusses her approach to rapidly aligning diverse volunteers around shared goals and creating systems that sustain engagement throughout the year. She explores how succession planning works when your pipeline constantly refreshes, and reveals what she’s learned about the evolving leadership styles of today’s college volunteers. The conversation offers practical strategies for anyone working with rotating volunteer teams in large-scale fundraising efforts.
Together, we’ll explore:
- Effective onboarding strategies that quickly transform individual volunteers into unified leadership teams
- Year-round engagement techniques that maintain focus and momentum between major campaign milestones
- Building sustainable leadership pipelines when your entire team changes annually
Mentioned Links
Facebook: @FourDiamondsFTK
Instagram: @FourDiamonds
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