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Understanding The Lifetime Value Of Your P2P Fundraisers with Children’s Hospital of Philadelphia’s Jon Thompson & Kevin McMahon

Those of us deeply entrenched in the world of peer-to-peer fundraising have long recognized that one of the greatest strengths of our events and campaigns lies within the sense of community and shared experiences we create for our supporters. However, in an increasingly data-driven environment, quantifying the return on investment (ROI) for cultivating these relationships and creating impactful mission moments can be challenging. 

By examining the impact of P2P participation on a donor’s lifetime value, we can begin to truly understand the long-term significance of our efforts and therefore make the case for even greater investment. By speaking a common language, we can break down the silos between peer-to-peer and individual giving teams and open our organizations up to even greater opportunity.

In the episode, P2PPF’s Marcie Maxwell sits down with Children’s Hospital of Philadelphia’s Kevin McMahon & Jon Thompson.   This dynamic team will dig into how looking at peer-to-peer fundraisers through the lens of lifetime value has shifted their overall philosophy and strategies behind their signature P2P events.  

In this episode, we’ll also explore:

  • How this fresh approach to data has changed their staffing, goals and budgets
  • The tangible & intangible value of community
  • The importance of humility in cross-functional partnerships

Mentioned Links

Children’s Hospital of Philadelphia

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.