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Unlocking Growth Through A Strong Partnership With Marketing With National MS Society’s Marisa Hull & Peter Fryer

One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development.  (And it’s pretty easy to assume that the sentiment cuts both ways.)

However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in technology, this challenge presents a huge opportunity. Just imagine how P2P programs can grow if we could truly seamlessly blend the great expertise that both teams bring to the table.

In the episode, P2PPF’s Marcie Maxwell sits down with the National MS Society’s Marisa Hull and Peter Fryer.   This dynamic Marketing & Development duo will share how their teams have collaborated to refine the Bike MS constituent journey and how they have built a solid cross-functional partnership along the way.

In this episode, we’ll also explore:

  • How to build trust between Marketing &  Development teams
  • The idea of turning your P2P program into a lifestyle brand
  • The power of vulnerability & humility in cross-functional partnerships

Mentioned Links

National MS Society

Bike MS

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.