When COVID-19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page.
In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they’re leveraging these work-ins to feed healthcare workers in a new social responsibility initiative.
You’ll learn about how (and why) Pizza Mondays have become an important foundation of the company’s giving-back strategy during this uncertain time and what the future holds for Planet Fitness and their “judgement free zone”.
Links & Notes
- (00:00) – Welcome to Cause Talk Radio
- (00:37) – Introducing McCall Gosselin • Planet Fitness
- (03:47) – Pizza Monday
- (05:09) – The COVID-19 Social Impact Response
- (07:41) – Sponsor • Accelerist
- (09:05) – The COVID Timeline Response
- (11:08) – Biggest lessons
- (14:40) – Advice for those looking to launch a social impact program
