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Petco’s New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart

Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.

Links & Notes

Heads & Tails

(00:00) – Sponsor: Engage For Good Halo Awards Submission Now Open!
(00:28) – Welcome to Cause Talk Radio!
(01:06) – Welcome Petco’s Brock Weatherup
(03:18) – What is Petco’s Heads & Tails app?
(05:46) – How do you get people to use your app?
(08:14) – How’s it performing so far?
(09:44) – Why build an app?
(12:24) – How does Heads & Tails integrate with other Petco apps?
(13:56) – Let’s talk about retention.
(16:54) – How do you monetize your app experience?
(18:46) – The New Content Marketing?
(22:24) – PetCoach by Petco
(23:49) – What digital trends are you watching with cause tie-ins?
(25:28) – Learn more about Heads & Tails

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