Today on Cause Talk Radio, Megan and Joe talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about our favorite topic: selfish giving!
Lisa, along with Francesca Gino (Harvard Business School) and Gavan Fitzsimons (Fuqua School of Business) wrote When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts.
Megan, Lisa, and Joe discuss:
- How it was Lisa’s own giving of socially responsible gifts that sparked her interest in exploring why they are given and how they are received.
- How the positive reception of a socially responsible gift depends on the social distance between you and the person that’s receiving the gift.
- Just how egocentric we are when choosing gifts for others and the importance of empathy for giving gifts the receiver will love.
- Other research Lisa has done and the power of one emotion: LOVE!
- Lisa’s advice for giving socially responsible gifts.
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.