When the World Health Organization needed to share key messages to contain the spread of COVID–19, it turned to the gaming industry for assistance.
Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID–19.
In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.