RSLocalFile-385C1DAF-B6FB-4990-811E-36F16F861E83.png

Activision/Blizzard, Riot Games Encourage Gamers To Play Apart Together

Riot Games' Jeffrey Burrell and Activision/Blizzard's Dan Goldenberg drop by Cause Talk Radio to discuss a new, industry wide intiaitive called #PlayAPartTogether to combat COVID-19.

Episode Hosts:

Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

When the World Health Organization needed to share key messages to contain the spread of COVID–19, it turned to the gaming industry for assistance.

Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID–19.

In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.

Mentioned Links

Dan Goldenberg on Twitter
Call of Duty Endowment
Activision/Blizzard
Riot Games Social Impact
League of Legends Subreddit

Further Listening

Cause Talk Radio: The Cause Marketing Podcast

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.