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During Pandemic, Planet Fitness Pivots To Pizza

When COVID-19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page.

In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they’re leveraging these work-ins to feed healthcare workers in a new social responsibility initiative.

You’ll learn about how (and why) Pizza Mondays have become an important foundation of the company’s giving-back strategy during this uncertain time and what the future holds for Planet Fitness and their “judgement free zone”.

Links & Notes

  • (00:00) – Welcome to Cause Talk Radio
  • (00:37) – Introducing McCall Gosselin • Planet Fitness
  • (03:47) – Pizza Monday
  • (05:09) – The COVID-19 Social Impact Response
  • (07:41) – Sponsor • Accelerist
  • (09:05) – The COVID Timeline Response
  • (11:08) – Biggest lessons
  • (14:40) – Advice for those looking to launch a social impact program

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