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During Pandemic, Planet Fitness Pivots To Pizza

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When COVID-19 struck and all fitness centers had to close their doors, Planet Fitness quickly pivoted and started offering free work-INs to everyone on their Facebook page.

In this episode of Cause Talk Radio, Megan talks to McCall Gosselin, Senior Vice President of Communications & Corporate Social Responsibility for Planet Fitness about how they’re leveraging these work-ins to feed healthcare workers in a new social responsibility initiative.

You’ll learn about how (and why) Pizza Mondays have become an important foundation of the company’s giving-back strategy during this uncertain time and what the future holds for Planet Fitness and their “judgement free zone”.

Links & Notes

  • 00:00 – Welcome to Cause Talk Radio
  • 00:37 – Introducing McCall Gosselin • Planet Fitness
  • 03:47 – Pizza Monday
  • 05:09 – The COVID-19 Social Impact Response
  • 07:41 – Sponsor • Accelerist
  • 09:05 – The COVID Timeline Response
  • 11:08 – Biggest lessons
  • 14:40 – Advice for those looking to launch a social impact program

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