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How Susan G. Komen & Ford Motor Company Started Small & Grew Into A 27-Year Partnership

Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partnerships and Sponsorships at Ford Motor Company highlight their partnership recipe for success and share tips you can implement to develop and sustain a successful, long-standing cause partnership of your own.

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Breast cancer is the most common type of cancer in women worldwide. In the US, Black women are 40% more likely than white women to be diagnosed.

In today’s episode, EFG’s Alli Murphy is joined by two leaders working together to combat this issue – Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partnerships and Sponsorships at Ford Motor Company.

The trio talks about how this 27-year partnership started, how it has evolved over the years and how they help each other reach their goals. Sarah and Jim also share their top tips for creating and sustaining successful cause partnerships of your own. They highlight the importance of finding the value intersection between a brand and a nonprofit, being clear about the “why” behind your partnership and the importance of staying dynamic as each side responds to the other’s evolving needs over time.

Get ready to hear about an event sponsor campaign turned long-standing partnership where both sides are inspired by and excited about the work they do and the impact they make. It’s time to dive in!

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