Breast cancer is the most common type of cancer in women worldwide. In the US, Black women are 40% more likely than white women to be diagnosed.
In today’s episode, EFG’s Alli Murphy is joined by two leaders working together to combat this issue – Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partnerships and Sponsorships at Ford Motor Company.
The trio talks about how this 27-year partnership started, how it has evolved over the years and how they help each other reach their goals. Sarah and Jim also share their top tips for creating and sustaining successful cause partnerships of your own. They highlight the importance of finding the value intersection between a brand and a nonprofit, being clear about the “why” behind your partnership and the importance of staying dynamic as each side responds to the other’s evolving needs over time.
Get ready to hear about an event sponsor campaign turned long-standing partnership where both sides are inspired by and excited about the work they do and the impact they make. It’s time to dive in!
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.