In November 2019 JetBlue celebrated a major milestone in having crew members volunteer more than one million hours in their local communities, an incredible accomplishment, especially considering the size of the JetBlue employee community. They celebrated with a unique initiative called “Share Your Good” in which they encouraged employees AND consumers to share how they make the world a better place.
In this episode of Cause Talk Radio, Megan welcomes Icema Gibbs, JetBlue’s Director of CSR back to the program to talk about their amazing commitment to employee engagement, why the CSR department is housed within the airline ‘People’ department and their unique approach to combining consumer and employee engagement.
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.