When all live sporting and entertainment events were canceled due to the COVID–19 pandemic, Anheuser-Busch made the decision to redirect sponsorship dollars to nonprofit partners including the American Red Cross.
One of the greatest needs in the country right now is blood donations, which have fallen off sharply in recent weeks due to stay-at-home orders and the difficulty of social distancing while donating blood.
In this episode of Cause Talk Radio, Megan speaks with Adam Warrington, Vice President of Corporate Social Responsibility for Anheuser-Busch who shares the story of how the company leveraged its available assets to help mitigate the blood donation crisis in partnership with the American Red Cross and what else they’re doing both corporately and at the brand level to support their employees and communities around the globe.
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.