We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation w/ one of this year’s Halo Award winners.
This episode features the Silver winner for the Education category, an effort called WE Teachers a partnership between Walgreens and WE.
Megan is joined by Dana Glim, Director of Brand Marketing for Walgreens and Erin Barton, Chief Development Officer for WE. They talk about their longstanding partnership and why the partners decided to focus on supporting teachers in this first year of WE Teachers.
The trio dives into the KPIs behind this campaign and the lessons learned including simplicity, employee involvement and supplier engagement. Of course, they also discuss how the COVID crisis will change the partners’ Year 2 plans for back to school and how they’re strategizing around the unknown. One thing’s for sure: teachers are a critical part of our community and if anything, that’s only become more clear in the past months.
Links & Notes
This episode is sponsored by Harbor Compliance. Download their free, online fundraising compliance guide here.
Cause Talk Radio: The Cause Marketing Podcast
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