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Volkswagen and DonorsChoose Help Consumers Drive Bigger And Support Local Classrooms (Halo Winner)

The Gold Winner in the Education Category is “Drive Bigger”, a partnership between Volkswagen and DonorsChoose. DonorsChoose’s Vashti Barran drops by Cause Talk Radio to discuss this award-winning effort.

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We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.

This episode features the Gold Winner in the Education category, an initiative called “Drive Bigger”, a partnership between VW and DonorsChoose.

Megan is joined by Vashti Barran, Senior Partnerships Manager for DonorsChoose. They talk about how this partnership was activated during a busy summer sales season to give VW a way to help consumers support local classrooms and teachers via donation cards.

The two chat about why the partners decided to give dealers the choice of how they used these donation cards, what the business and impact objectives were and what the most successful dealerships did to bring this partnership to life.

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Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.