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Activision/Blizzard, Riot Games Encourage Gamers To Play Apart Together

When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance.

Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.

In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.

Mentioned Links

(00:00) – Welcome to Cause Talk Radio
(00:53) – Play Apart Together
(01:44) – Introducing Jeff Burrell and Dan Goldenberg
(05:39) – Activations across games
(11:18) – A history of cause
(15:02) – Sponsor: Audible
(15:47) – Precedent
(17:25) – Community reaction
(21:28) – Lessons learned

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Your resource for all things corporate social impact, CSR, and brand purpose.

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