In this episode of Cause Talk Radio, Megan chats with Wander’s Fearless Leader, Aaron Weber, about best practices for social impact video.
Wander has produced Engage for Good’s Halo Awards Conference videos for going on four years and has done a tremendous job helping us tell the stories of these award-winning social impact efforts.
In this episode, Aaron talks through the ingredients of a good video, how to gauge whether a video is successful, tips for getting the most bang for your video buck, achieving economies of scale for your videos, what to look for in a video vendor, how to be prepared with your objectives in creating videos and much more!
Tune in to get a quick education about leveraging video for social impact!
Mentioned Links
- (00:00) – Welcome to Cause Talk Radio
- (01:12) – Introducing Aaron Weber
- (04:00) – What makes a video successful?
- (07:00) – Getting the biggest bang for your video buck
- (09:59) – Using social media for video
- (11:49) – When do you break out and hire a vendor?
- (13:45) – User generated content
- (15:56) – What to ask your vendors
- (18:04) – What do you need to have BEFORE you reach out to your vendor?
- (23:41) – Find Aaron
