SiriusXM and Pandora ‘Stand for Sonic Diversity’
In this episode of Cause Talk Radio, Alli and Megan chat with Nicole Hughey, VP Vice President, Diversity & Inclusion at SiriusXM + Pandora about a new initiative called “Stand for Sonic Diversity”. The program’s goal is to “break the sonic color line and redefine the sound of the American voice.”
Nicole explains what the “sonic color line” is and a few of the best practices they’re championing in their outreach to brands, agencies, marketers, publishers, and media companies to diversify the voices we hear on audio mediums.
The three also discuss how this effort ladders up into the larger DEI work at SiriusXM and Pandora, what smaller companies can do to embrace sonic diversity and how critical it is to start with an audit of your existing creative to identify and flag stereotypes.
Links & Notes
- (00:00) – Welcome to Cause Talk Radio
- (02:44) – Introducing Nicole Hughey
- (04:38) – The Sonic Colorline
- (05:45) – Stand for Sonic Diversity
- (13:43) – Audit = Intention
- (17:10) – Advice for Small Businesses
- (18:53) – The Staff Stakeholders
- (20:41) – Folding Up
- (23:40) – Learn more: standforsonicdiversity.com
Your resource for all things corporate social impact, CSR, and brand purpose.
Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!