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How Smile Train Leverages PR For Impact

June 9, 2021
Hosts: Alli Murphy, Megan Strand
Panelists: Scott Pansky, Susannah Schaefer

In this episode of Cause Talk Radio, Alli and Megan speak with Susannah Schaefer, President and Chief Executive Officer at Smile Train and Scott Pansky, Co-Founder and Social Impact Lead at Allison & Partners about the value of PR for nonprofit organizations.

Smile Train is the world’s largest cleft-focused organization, with a sustainable and local model of supporting surgery and other forms of essential care and, like most nonprofit organizations, has had to embrace the “pivot” to keep stakeholders engaged in meaningful ways.

One way they’ve accomplished this, with the help of Allison+Partners, is by leveraging proactive communications and PR.

Tune in to learn more about the tactics Smile Train and Allison+Partners has employed, including partnerships with influencers and virtual events.

Links & Notes

(00:00) – Welcome to Cause Talk Radio

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