Search
Subscribe to the show in Apple Podcasts, Spotify, or anywhere else you find your favorite podcasts!

Volkswagen and DonorsChoose Help Consumers Drive Bigger And Support Local Classrooms (Halo Winner)

We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.

This episode features the Gold Winner in the Education category, an initiative called “Drive Bigger”, a partnership between VW and DonorsChoose.

Megan is joined by Vashti Barran, Senior Partnerships Manager for DonorsChoose. They talk about how this partnership was activated during a busy summer sales season to give VW a way to help consumers support local classrooms and teachers via donation cards.

The two chat about why the partners decided to give dealers the choice of how they used these donation cards, what the business and impact objectives were and what the most successful dealerships did to bring this partnership to life.

Links & Notes

  • (00:00) – Welcome to Cause Talk Radio
  • (00:21) – Sponsor: Submittable
  • (00:48) – Introducing Drive Bigger with VW and DonorsChoose
  • (10:06) – Sponsor: Inclusivity and Bias Reduction with Submittable
  • (11:22) – Getting Dealers Involved

Your resource for all things corporate social impact, CSR, and brand purpose.

Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

Scroll To Top