September 16th is World PLAY-DOH Day and we can’t think of a better time than a global pandemic to celebrate a product that brings joy to kids and is truly timeless.
PLAY DOH and their partner Save The Children have launched a back to school effort called Cans of Kindness that involves a corporate donation of 1 million cans of PLAY DOH to Save the Children to help kids, parents and teachers around the globe. The campaign is also rewarding a lucky teacher with a year’s supply of PLAY-DOH based on nominations from social media.
In this episode of Cause Talk Radio Megan talks to Jennifer Kendra, Head of Cause Marketing & Partnership Development at Save the Children and Aditi Raturi, Senior Global Brand Manager for PLAY-DOH about their partnership and how it had to adapt once COVID hit.
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