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Nestle Nesquik Raises Funds for Movember with #QuikStache

Today on Cause Talk Radio, Megan and Joe talk to Melanie Zachar Kaloski, Nesquik Marketing Manager at Nestle, about QuikStache, a fun campaign with the Movember Foundation to raise awareness of men’s health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember’s 10th birthday.

On the show, Megan, Melanie, and Joe discuss:

  • How was Nesquick introduced to Movember? What was the genesis of this partnership?
  • Tell us about the “QuickStache” campaign this year: who are you targeting with your fun chocolate milk ‘staches?
  • You pledged to donate $10 for every donation made on Movember’s birthday, how did that go?
  • Are cause-related marketing campaigns new to Nequick?
  • What have you learned from your involvement with Movember this year?
  • Movember traditionally has done a good job activating corporate teams. Was this an element of your campaign this year? Or was it more consumer-facing?
  • What kind of response did you get from consumers?
  • Do you anticipate continuing this partnership with Movember? If so, how will next year be different?

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