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Petco’s New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart

Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.

Links & Notes

  • (00:00) – Sponsor: Engage For Good Halo Awards Submission Now Open!
  • (00:28) – Welcome to Cause Talk Radio!
  • (01:06) – Welcome Petco’s Brock Weatherup
  • (03:18) – What is Petco’s Heads & Tails app?
  • (05:46) – How do you get people to use your app?
  • (08:14) – How’s it performing so far?
  • (09:44) – Why build an app?
  • (12:24) – How does Heads & Tails integrate with other Petco apps?
  • (13:56) – Let’s talk about retention.
  • (16:54) – How do you monetize your app experience?
  • (18:46) – The New Content Marketing?
  • (22:24) – PetCoach by Petco
  • (23:49) – What digital trends are you watching with cause tie-ins?
  • (25:28) – Learn more about Heads & Tails

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