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Petco’s New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart

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Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.

Links & Notes

  • 00:00 – Sponsor: Engage For Good Halo Awards Submission Now Open!
  • 00:28 – Welcome to Cause Talk Radio!
  • 01:06 – Welcome Petco’s Brock Weatherup
  • 03:18 – What is Petco’s Heads & Tails app?
  • 05:46 – How do you get people to use your app?
  • 08:14 – How’s it performing so far?
  • 09:44 – Why build an app?
  • 12:24 – How does Heads & Tails integrate with other Petco apps?
  • 13:56 – Let’s talk about retention.
  • 16:54 – How do you monetize your app experience?
  • 18:46 – The New Content Marketing?
  • 22:24 – PetCoach by Petco
  • 23:49 – What digital trends are you watching with cause tie-ins?
  • 25:28 – Learn more about Heads & Tails

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