Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
As a company for gardeners, ScottsMiracle-Gro has a succinct purpose: “helping people express themselves on their own piece of the Earth.” Cultivating a thriving garden takes care, commitment, and flexibility to adapt as conditions change. With that, crea
The Ella’s Kitchen founder and life-long advocate shares his insights on creating companies built for sustainable impact.
Happy New Year from Carol, Chris, and the whole team at Purpose 360. We wish you a peaceful — and purposeful — 2019!
LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to
Considering 1 in 15 children will lose a parent or sibling before the age of 18, child bereavement is an issue that directly or indirectly affects many of us. But few people – or companies – talk about it. One of the few corporations not just addressing t
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand’s efforts to take a stand in the market and beyond.
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, shares the story behind Vaseline’s transformation from a simple medicine cabinet staple to a life-changing tool for refugees, people living in conflict zones, and thos
In Purpose 360’s second episode, hosts Carol Cone and Chris Noble talk with Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler. The fourth-generation Kohler family member illuminates Kohler’s social purpose journey,
In Purpose 360’s debut episode, hosts Carol Cone and Chris Noble talk to REI’s Alex Thompson about REI’s #OptOutside, a campaign which has inspired more than 15 million people to go outside on Black Friday.