Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
We invited Keep America Beautiful’s Jennifer Lawson to introduce the Greatest American Cleanup and share how they’ll inspire people to contribute to a cleaner, greener, and more beautiful country.
17 Sport’s Neill Duffy highlights the transformative potential of the sports industry, noting examples of how athletes, sporting goods companies, and events are driving progress.
ESPN’s Kevin Martinez joins Carol to highlight programs central to ESPN’s mission to serve sport fans anytime, anywhere, aiming to support and nurture both athletes and fans.
StrawberryFrog’s Chip Walker shares key insights from their research with purpose, showing that, when companies actively live their purpose, they ignite powerful internal and external change.
We invited Ultranauts’ Rajesh Anandan to discuss how its model has proven to be effective for both employees and customers, proving that inclusion is a strategic imperative.
Valutus’ Daniel Aronson talks about his new book The Value of Values and how it can help business leaders improve profits, gain customers, and advance their careers by making ethical choices.
We invited author and professor Christopher Marquis to discuss his new book The Profiteers and how it calls for a paradigm shift in business practices.
JUV Consulting’s Ziad Ahmed speaks about how, eight years later, they’ve created purpose-driven and inclusive campaigns for top companies, driven by the belief that the future revolves around co-creation, community, and challenging conventions.
Connor Leipold, Johnson Outdoors Spokesman and SCUBAPRO Brand Manager, shares his insights about their values and purpose.
We invited Eli Lilly’s Jim Greffet to explain how the company’s environmental and social commitments are grounded in purpose strategy, as well as how the company helps its employees lead purposeful careers.