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Watch For The Signs • Finding the Words


In 2020, the video game world learned something special about Marvel’s newest Spider-Man character, Miles Morales. Turns out he’s pretty good at American Sign Language (ASL). Superfans already knew the character to be bilingual from the animated film “Spider-Man: Into the Spider-Verse.” But trilingual?

This is week 39 of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

  • (00:00) – Welcome to Mission Forward
  • (00:30) – Watch for the Signs

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.