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Finding the Words • The Letter in Question

Earlier this month, I gathered with colleagues to review updates to a brand guide. We were deep in the language preferences section of the guide when the team came upon a point of tension. All agreed to capitalize racial, ethnic, and cultural identities such as Black, Asian, Latino, and Navajo. Still, there was disagreement among those who wished to capitalize White and those who wanted to lowercase white.

This week’s essay comes from the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they’re all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.