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You’re Saying it Wrong with NY Times Bestselling Authors Kathy and Ross Petras


We often talk about the challenging ideas that come with a career in communication. We even talk about the words behind the ideas, which words conjure explicit experiences across cultures and communities, and we try our best to assess how we, as communicators, can face those challenges and adapt toward a space of understanding. But rarely do we talk about words in quite the way our guests this week have built their careers talking about words.

Kathy and Ross Petras are the New York Times bestselling authors of You’re Saying It Wrong, That Doesn’t Mean What You Think It MeansAwkword Moments, A History of the World Through Body Parts, and numerous other non-fiction books. And for podcast fans just like you out there listening right now, you’ll want to check out their award-winning podcast, also called You’re Saying It Wrong (awarded first prize for podcasts by the Public Media Journalists Association) about word histories, language controversies, grammar, and all things word-related.

This week, we’re clearing the air on the words that trip us up the most. From affect to effect to impact, our most common pronunciation peccadillos (go ahead, say “quay” aloud right now before you listen!), to the most important point of all: relax, and keep talking. 

Our greatest thanks to Kathy and Ross for joining this week on Mission Forward!

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.