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Building a Better Tomorrow with Mars Inc.

Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.

This purpose comes to life through the company’s Sustainable in a Generation Plan, which focuses on a healthy planet, thriving people, and nourishing wellbeing; through its four subsidiaries — Petcare, Mars Wrigley, Food, and Edge; and through many of its brands. To talk about Mars’ purpose, Purpose 360 welcomed Andy Pharoah, VP Corporate Affairs and Sustainability at Mars. 

Listen for Andy’s insights on:

  • The interrelationship between the Mars Compass and Five Principles, and how they jointly guide decision-making at all levels of the organization.
  • How Mars is putting purpose at the center of long-term business strategy and R&D to transform supply chains and operations to be more sustainable, while creating healthier products.
  • Why and how Mars committed $1b+ in the Sustainable Generation Plan to put its “purpose into practice” and help billions of people around the world. 

Links & Notes

  • (00:00) – Welcome to Purpose 360 – Andy Pharoah from Mars Inc.
  • (04:32) – The Numbers
  • (05:08) – Andy’s Background & the Evolution of Purpose
  • (07:50) – Mars’ Purpose Statement
  • (09:35) – Examples in Action
  • (12:09) – Discovery of Their Purpose Statement
  • (15:57) – Mars’ Five Principles
  • (18:09) – Finding Solutions
  • (19:17) – Sustainability Plan
  • (25:05) – Mars Family Involvement
  • (26:49) – The Mars Compass
  • (31:52) – Black Lives Matter and Uncle Ben’s
  • (36:41) – Pet Care Successes
  • (40:54) – Andy’s Favorite Brands
  • (42:58) – Andy’s Insights Into Purpose
  • (44:38) – Focus Groups
  • (46:01) – Last Thoughts
  • (47:39) – Closing

A masterclass in social purpose at work. Purpose 360 illuminates how business can be a force for good—solving pressing challenges while driving engagement, loyalty, and market share.