Purpose has proven to be a solution for a major business challenge: The Great Resignation.
The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.
Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:
- What employees expect from employers
- Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
- How marketing and strategy-building functions are the least “bought in” to purpose
- Shifts that have occurred since the start of the pandemic
Resources + Links:
- Purpose Under Pressure
- The B2B Purpose Paradox
- Carol Cone ON PURPOSE
- The Harris Poll
- Allison + Partners
- (00:00) – Welcome to Purpose 360
- (00:13) – Purpose Under Pressure
- (02:37) – Meet Wendy Solomon and Whitney Dailey
- (04:58) – Wendy’s Background
- (07:36) – Whitney’s Background
- (09:27) – Top Findings
- (15:57) – How to Embed Purpose
- (20:09) – Tools
- (22:18) – Purpose in Sales, Marketing & Strategy
- (26:12) – Who’s Doing It Well
- (30:26) – Identifying Personal Purpose
- (32:03) – Transparency
- (36:59) – CEOs Refining Purpose
- (39:12) – Getting the Message Out
- (42:52) – Next Couple Years
- (45:50) – Advice
- (48:29) – Wrap Up
