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Face Card Never Declines: The ROI of Looking Like You Run Sh*t!

Lise is in no-messy-bun mode this month, making the case that “vanity” is about to have a rebrand in 2026: not ego, not insecurity, not “trying too hard,” but self-respect made visible—and a strategic lever for anyone selling confidence for a living. She breaks down how fast first impressions are formed, why “looking like you already won” changes how you’re received, and what polish signals to patients before you ever talk credentials.

If you run a practice (or manage a team), this episode is a shot of cold water about standards: what your staff’s presentation communicates, why consistency matters, and how your offline presence needs to match your online brand. It’s direct, spicy, and designed to be replayed in the breakroom—if your breakroom can handle Lise’s vocabulary.

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Cut through the noise with The Scalpel of Truth. Host Leisa Krauss offers raw, actionable advice to help you grow your aesthetics business. Superfans can join ‘Club Bitchacho’ to unlock private feeds, early access, and bonus episodes.